May 8, 2024 (MONTREAL) – Snöball is thrilled to announce a partnership with Shepard, a leader in event production with a rich heritage spanning over a century. This partnership is set to be a game-changer in how events are marketed, offering crystal clear attribution analytics behind scaling and tracking word-of-mouth marketing.

Shepard, known for its unparalleled customer service and cutting-edge event solutions, has a long-standing reputation for creating unforgettable experiences in corporate events, trade shows, conferences, and exhibits.

At Snöball, we pride ourselves on our unique approach to event marketing. Our end-to-end and fully-managed-for-you solution is designed to empower your attendees, your speakers as well as your partners to become active promoters of your event. Snöball emphasizes authentic, organic growth through peer-to-peer referral marketing, generating multiple times more ROI than traditional marketing methods.

In collaboration with Shepard, we are focusing on adding additional value and support to event marketers looking to innovate and increase their marketing performance. By integrating Snöball’s innovative approach with Shepard’s comprehensive event services, we elevate attendee and member engagement to new heights, ensuring that each event not only reaches but resonates with a wider audience.

Commenting on the partnership, Shepard’s Vice President Strategic Services Cory Smith said:

“Snöball is a perfect fit for the Shepard Solutions Network – they support our mission of providing innovative partners that help our event clients improve and grow their business. Together, we look forward to empowering event organizers with the tools and resources they need to thrive in an ever-evolving industry landscape. With Snöball, we are confident that our clients will experience increased attendance at their events.”

This new partnership allows Shepard’s client to expand their audience acquisition and engagement pre-to-post events.

” Shepard’s dedication to strategic customer support and event growth aligns perfectly with our mission to revolutionize event marketing through genuine, people-led promotion.”

About Shepard:

Shepard is a nationwide event production company with a rich legacy dating back to 1905. Specializing in corporate events, trade shows, conferences, and exhibits, Shepard is dedicated to providing exceptional customer service and fostering connections through innovative event solutions. With a comprehensive suite of services and employee-ownership model, Shepard is a trusted leader in producing memorable event experiences.

About Snöball:

Snöball is a peer-to-peer marketing solution, that mobilizes an event’s existing audience into becoming influential and trusted advocates to drive audience acquisition, retention, and engagement. Using peer-to-peer influence, Snöball increases content reach, grows a network, and amplifies events without amplifying budgets.  Empowering attendees, exhibitors, sponsors, and speakers to become influencers. Snöball’s word-of-mouth marketing helps event organizers put butts in seats and eyeballs on screens. It is the easiest way to get high-quality attendees to events, outside your existing audience.


Rachel Stephan
CEO – Founder

Cory Smith
Vice President, Strategic Services

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