As per a study conducted by Freeman & Event Marketer
98% of of marketers use data to secure budget
And when it comes to marketing channels, event marketing is highly coveted. In fact, 9 out of 10 marketers use data collected from their events to inform other marketing strategies and make tactical decisions.
Effective event data tracking, reporting, and analysis is the backbone of a successful event marketing strategy. It not only supports top-line strategies but also drives decision making and budgets for the future.
But I’m often asked the question, ‘How can I maximize event ROI without adding extra work?‘
Luckily, there’s an easy solution: use your mobile event app. In this article, I’ll show you how to do just that.
Secret #1: Use Targeted and Tailored Push Notifications
Have you ever wondered how you favourite app is able to send notifications that you can relate to ?
They use a little-known event app feature called targeted push notifications. By segmenting your event app users, you can send personalized updates to specific groups of attendees.
To start, segment your audience using information and interests provided by attendees or by manually tagging them based on external data.
Then, decide which set of users needs what notification. Make sure you check with your event app provider to see if you can schedule notifications to reduce hassle.
Here are a few examples that have worked well:
- Create a VIP group and send them exclusive updates about VIP area or availability of their VIP goodie bag.
- For attendees who have special food preferences, you can inform them about the menu and the location where they can find their meals.
Why use this Event ROI strategy ? It will help you personalize the attendee experience by directing them to specific areas and content.
Secret #2 : Leverage branding of your event app