As an event organizer, you’re no stranger to the transformative power of technology

With each passing year, technology is becoming not just a feature but the backbone of world-class events.

But the landscape of event technology is vast and ever-evolving, with new innovations emerging all the time. So here is an article of the top event technology trends for 2023 you should be aware of.

1. The Rise of Artificial Intelligence in Event Technology

The year 2023 will forever be etched in our memories as the pivotal moment when AI and chatbots such as ChatGPT, Bard, and Bing AI became water cooler talk.

In event management, like in all industries, Artificial Intelligence (AI) can become a game-changer. It can transform the way you manage events and engage with attendees. AI’s influence is not just growing—it’s becoming an integral part of the event technology infrastructure. It’s essential for you to understand and harness this power to stay ahead in the industry, and the key is in knowing how it’s going to change your world.

Artificial Intelligence: The New Standard in Event Management

One of the most exciting developments in this area has been the advent of AI-powered chatbots.

For example, you can use AI-bots to automate registration, ticketing, and scheduling. You can also use AI to automate your customer service, with AI-powered chatbots handling common attendee queries and freeing up your staff to handle more complex issues.

These chatbots are not just automated response systems; they’re intelligent assistants that can understand context, respond to complex queries, and even exhibit a sense of humor.

Chatbots like ChatGPT, Bing AI, and Google Bard are leading the way in this field. They’re leveraging advanced AI technologies to provide a more human-like interaction experience. They can understand natural language, learn from past interactions, and adapt their responses based on the context of the conversation.

ChatGPT: A New Era in Attendee Engagement

ChatGPT is a conversational AI developed by OpenAI. It’s been trained on a diverse range of internet text and can generate creative, engaging, and coherent responses.

It’s been a revelation in the event industry, providing instant responses to attendee queries, personalizing responses based on the attendee’s preferences and behavior, and even handling complex tasks.

Google Bard: Reshaping Event Experiences

Google Bard, meanwhile, is an AI model developed by Google Research. It’s an AI system adept at understanding, interpreting, and responding to human language in a highly engaging and natural manner.

Google Bard can be integrated seamlessly into your event’s tech infrastructure, enabling attendees to ask questions and receive instantaneous responses. The sophisticated natural language processing capability of Google Bard ensures that responses are not only accurate but also engaging and personalized.

Bing AI: Pioneering Intelligent Event Marketing

Finally, Bing AI, is a powerful AI platform developed by Microsoft. By utilizing advanced machine learning algorithms, Bing AI can predict attendee preferences, behaviors, and needs, enabling you to craft highly targeted marketing strategies.

Leveraging Bing AI lets you analyze a vast array of data, including attendee demographics, interests, and online behaviors. This in-depth analysis allows you to fine-tune your marketing efforts, ensuring that they reach the most receptive audiences.

2. Contactless Technology for Verification, Tracking, and Check-in

In the wake of the COVID-19 pandemic, contactless technology, including RFID, NFC, and QR codes, has emerged as a crucial tool in the event industry, enhancing health safety measures while ensuring a smooth and efficient event experience.

Contactless technology enables swift and non-intrusive event verification, tracking, and check-in processes. Attendees simply carry an RFID or NFC device, or have their QR code accessible within the event app, which can be scanned at various locations throughout the venue.

QR codes, in particular, have become increasingly popular due to their ease of use and versatility. Besides onsite checkin , QR codes can also be used for a variety of purposes, like accessing event information, tracking attendees at the venue, managing session check-ins, and facilitating payments, thus further enhancing the attendee experience.

3. The Surge of Hybrid Events

As an event organizer, you’ve likely seen the benefits of virtual events over the past few years – they’re accessible, cost-effective, and have the potential to reach a global audience. However, with the return of in-person events there’s a growing desire to return to the tangible connections and immersive experiences that only physical events can provide.

This is where hybrid events come in. They offer the best of both worlds. Attendees can choose to participate in-person, enjoying the networking opportunities and immersive experiences that come with it, or they can opt to attend virtually, benefiting from the convenience and accessibility of an online event.

For example, a popular hybrid event idea in 2023 is to live stream keynotes and panel discussions to your online audience, while taking questions from both your remote attendees and in-person audience.

4. Green Events: Embracing Event Sustainability Through Technology

The call for sustainable event practices is louder than ever. 83% of corporate organizers in a study by AMEX said their organizations take sustainability into account when planning meetings and events 

A 2023 study by AMEX found that over 80% of corporate event professionals especially those in Latin America and the Asia-Pacific region, consider sustainability when planning meetings and events. They implement this by hiring vendors with active green policies, eliminating paper usage, choosing locations that require minimal travel, and applying other eco-friendly practices.

At the heart of event sustainability, your embrace of event technology will be pivotal in facilitating eco-friendly, paperless events. It’s essential to cover the basics such as digital check-in procedures, virtual gift bags, and the use of carbon emission tracking apps. Furthermore, adopting event apps to replace traditional printed materials, offering virtual attendance options to minimize travel, and utilizing data analytics to optimize resource usage are all effective strategies in promoting sustainability in your events.

5.