Coronavirus has turned the universe of business meetings upside down. Eventually, in-person events will return—most likely with a deluge of bookings in Q4 2020 and Q1 2021—but the overall meetings landscape might never be quite the same. The global pandemic crisis has forced the business world to take an unexpected primer on the possibilities of virtual meetings. But while this digital pivot was a necessity under unprecedented circumstances, the experience is likely to push many organizations to regularly evaluate how they conduct each event in their portfolio: Should it take place in person, online, or both?
MeetingsNet, a sister publication to Special Events, delves into this top more deeply with its article “Virtual Events: We’ve Reached the Tipping Point.”