Client consultations are generally your first chance to truly get to know a prospective client and learn about their event needs. It also serves as your opportunity to sell them on your brand and push them toward booking your services. As a whole, effective selling requires a fine-tuned approach that is sensitive to each clients’ individual needs while maintaining brand consistency.
For many event professionals, working with LGBTQ+ clients can bring up some uncomfortable situations—not out of feelings of hostility or hate, but rather a general ignorance rooted in inexperience. Your heart may be in the right place, but you don’t want to risk offending a prospect because you’re not acquainted with the customary etiquette of the LGBTQ+ community.
Fortunately, you can easily overcome this unfamiliarity by educating yourself about inclusivity.
Check out Catersource for “Inclusive Tips for Client Consultations” that you can implement in your business to ensure that every lead that walks in the door feels welcomed and appreciated.