Bobby Dutton created GrooveBoston in 2004, built on the statement “Music is No Longer a Spectator Sport.” His team (now called GBM6) has since produced 10 US Concert Tours, and now delivers some of the biggest major concert traditions on college campuses, with some of the biggest artists in the world. Dutton’s pioneering work on “The New Concert Model” has won him awards internationally, and he was voted one of the “Top 25 Young Event Pros to Watch” by Special Events Magazine. He has since taken on leadership roles on the SEARCH Foundation Board of Directors, and the ILEA Board of Governors. His team is all about making people happy, through legendary events.

Dutton will deliver two excellent sessions during The Special Event, co-located with Catersource Conference & Tradeshow, this July. His can’t miss sessions are: 

Rules of Engagement // Quantifying the Intangible

Tuesday, July 20 at 8:00am – 9:00am

What makes an event successful? Clearly, it depends on the nature (and objective) of the program – but many of us have been faced with the difficult challenge of quantifying engagement as a key step towards measuring our Return on Investment (ROI). When everyone has an opinion, and budgets can be scarce, we need to figure out how to consistently and objectively evaluate events – without stripping away the subjective magic that might just be the most critical driver of success.

From Princess to Pilot Applied Communication Strategies for Maximum Impact

Tuesday, July 20 at 11:00am – 12:00pm

Whether you’re building a brand, managing a remote team, leading volunteers, coordinating logistics, representing a country or piloting a plane, you need to have one main characteristic to be successful….an effective communication style.

Too often great ideas aren’t heard because of communication breakdowns. Or something is misconstrued and taken wrong. In this session two concise leaders will teach you how to get your message across on any platform. And one of them really is a pilot!

See you in Miami!