Which Strategy Delivers Better Results
Considering that only 33% of people trust traditional advertising, event marketers should explore alternative strategies to drive new registrations. Snöball…
Considering that only 33% of people trust traditional advertising, event marketers should explore alternative strategies to drive new registrations. Snöball…
Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during…
The event industry experienced a paradigm shift with the pandemic putting the world on a standstill in 2020. Marketers across…
You’re killing it on social media and your website traffic grows consistently. You’re posting quality content and it’s getting good…
Lisa Marks made her leap more than a year before the world shut down by starting her own event strategy…
Andrew Harrison, ESSA director, at the lectern The Event Supplier and Services Association (ESSA) held its annual general meeting (AGM)…
MCI, a global engagement and marketing agency, announces it has appointed Oscar Cerezales as Chief Strategy Officer (CSO). Oscar will advance…
The good news is meetings business is roaring back for this fall. The bad news is that hotels and resorts…
With IMEX America, the largest show focused on the business-events industry, set to reconvene in November for the first time…
‘Everyone has a plan until they get punched’. Long before Mike Tyson made this quote mainstream, event professionals like us…