Hosts: David Adler, Claire Hoffman
Guest: Jim Louderback

In this episode of GatherGeeks, BizBash chairman and founder David Adler and BizBash executive editor Claire Hoffman chat with Jim Louderback, the general manager of VidCon, a massive trade show for digital creators. The group discusses how the show shifted to virtual this year, including what worked and what didn’t, his favorite tech platforms, why he stretched it into a summerlong event series, and future plans. He also discusses how to engage the next generation of event attendees, the power of influencer marketing, why he takes an editorial approach to programming content, his predictions for hybrid events and much more.

Sponsored by LEO Events. Running time: 51:36.

Further Reading:
Lessons Learned From Shifting a 75,000-Attendee Convention Online
Most Innovative Brands in Events 2020: ViacomCBS
How VidCon Attracts “the Most Media-Savvy Audience in the World”

This Episode Is Sponsored by LEO Events
The impact of live events is undeniable, but for now, the destination is digital. While LEO Events can plan and produce virtual events alongside any credible platform provider, the agency developed an exclusive, proprietary platform that is proven, customizable, and ready to deploy. Visit LEOevents.com today to discover LEO’s virtual capabilities and read case studies from recent programs. Leo Events



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