The Hubb team is excited to share that Forrester recognized the Hubb Management Platform as a Leader in The Forrester Wave™: B2B Marketing Events Management Solution, Q1 2021.
According to Forrester, “People attend events to make human connections, and this principle — along with more than 20 years in the events industry — drives Hubb founders to take events beyond the limits of a physical venue and turn them into marketing assets. Hubb shines in all areas of attendee engagement from audience participation features, digital reactions, recommendations on networking, and facilitated brainstorming that simulates the hallway conversations and serendipitous interactions event attendees cherish.”
Events are changing, and innovation lies ahead. We believe that Forrester asked us, along with 14 other vendors, to participate in an evaluation across 28 criteria to help organizations better understand what platforms and technologies will serve event planners – amid a rapid time of transformation within the industry.
Events continue to be vital to marketing and connecting organizations to their customers, members, and ecosystems. While the pandemic made virtual events a necessity in the short-term, we saw it as an opportunity to elevate the virtual format and create an experience that offered as many opportunities to establish and develop relationships as onsite events.
As veteran event planners ourselves, we approach our platform with a focus on fueling our customers’ ability to engage with their audiences and extend their brand. Our single platform, managing virtual, in-person, and hybrid environments, is designed to pivot from onsite to online without sacrificing immersive experiences for attendees or the marketing value it should bring to organizations.
Event organizers know the landscape has shifted to provide more options for event creation. At Hubb, we envision a future where entirely virtual events will be the primary format for some organizations, and on-premises events will become hybrids with virtual elements that supplement programming while sourcing data for business leads. Virtual is now a permanent feature of the meetings and events industry, and this is not a setback—it’s a dynamic new opportunity.
The new future of events – through virtual and hybrid – has created a path for organizations to expand attendance and inclusion, build a deeper brand to more of their audience, and offer an experience that drives more human connections.