Eventbrite’s Events Industry Report is designed to keep event creators like you informed about the evolving landscape of the events industry. Read on for expert industry insights, event marketing tips, Eventbrite trends, and more.

Eventbrite Tips & Tricks

The dawn of “Hot Event Summer” is here! With festival, vacation, and beach season upon us, the time to ignite your ticket sales is now. We’re here to help with our all-in-one marketing platform, Eventbrite Boost — and expert-level marketing advice that leads to sold-out events. Whether you’re looking to make a splash with email campaigns, need to launch a multi-event ad campaign for all your summer shindigs, or target attendees with Smart Audiences, we’ve got tips that will make this a summer to remember.

Event Industry Inspiration

• You know how restaurants offer free candies at the end of your meal? That’s an example of reciprocity — and you can replicate it at your events to make attendees more likely to return. Event Industry News shared some strategies: If they’re watching a speech, can you send them the recording and encourage them to share? What about a relevant ebook? And if you’re questioning whether you should offer swag or not? The answer is yes, always yes.
• Event professionals are increasingly recognizing the power of sound and using audio-centric activations. At Art Basel Miami Beach, American Express lured guests by offering sound bath classes, and at a recent Valspar event, a sound therapist converted all the different colors of the year into soothing sound experiences. 
• Tyler Large, president and owner of OC Ramps, a skateboard ramp manufacturing company, talked to BizBash about how his company sets up custom ramps at non-skateboarding events. “Bringing the skateboard vibe is going to surprise people,” he said. “An event coordinator could say, ‘We want a ramp and six professionals,’ and we’ll bring everything — from building the ramp to the people skating it.” Having a unique activation helps elevate an event by keeping guests there for longer, Large added,
• The Global Pet Expo recently returned to Orlando, drawing more than 5,000 attendees and over 700 exhibitors — 15% of whom got tickets week-of, Bob Merar, interim American Pet Products Association CEO, told Trade Show News Network. The event’s organizers made a number of smart post-pandemic adjustments:
  • • Attendees could check in at self-service kiosks, which took up little space and reduced long lines.
    • Attendees could search for exhibitors and view a map online.
    • A new app allowed patrons to connect with each other and visit virtual booths (and free wi-fi was installed to accommodate it).

RECONVENE Rewind

Insights and learnings from Eventbrite’s ongoing event series for creators.

Community service: During Squad Goals: Cultivating a Loyal Event Community, three expert community builders and event organizers shared how they built — and continue to maintain — a dedicated following. 

Master marketing: During Spread the Word: Creative Ways to Market Your Event, three expert event marketers shared the tools, strategies, and channels they use to get the word out about their events.

Further Reading

Eventbrite’s blog is full of resources and tips that can help event creators like you navigate every aspect of the event planning process. Here’s what’s new:

For more resources on staging in-person events during the pandemic, consult Eventbrite’s COVID-19 Safety Playbook for Events.