We’ve been trying to wrap our heads around the future of events for over a year now, and the job is far from over. Events such as our recent Untethered Design-a-thon taught us how things like humanizing technology and offering more engagement options can increase and improve the interaction during a hybrid event. But, we’re still trying to get a better idea of what restrictions on public gatherings and attendee attitudes about travel and crowded rooms will be in the latter half of the year.
Unpredictability and uncertainty remain the primary challenges for event planners, so many of us continue to look for answers about how to plan events three months, six months, or a year down the road. Hubb founder Allie Magyar sits down with guest speaker, Forrester’s Vice President, Principal Analyst Laura Ramos to discuss key industry trends that will shape event formats, technologies deployed, and attendee experiences in the coming months.
This webinar will take the pulse of the market — laying out data-backed digital event trends uncovered by Forrester’s research division and illustrating how event planners are preparing for a hybrid future. We expect attendees will walk away from our webinar with better insight into how the future of events will look, awareness of new strategies for delivering sponsor value in a hybrid format, and a sneak peek at some of the tech that can support hybrid experiences.
WHEN:
Date: Wednesday, May 26th
Time: 11am PST/2pm EST
Presented by:
Laura Ramos
Vice President, Principal Analyst
Forrester
Allie Magyar
Founder and CEO
Hubb
Sarah Arth
Vice President, Education
Biotechnology Innovation Organization