WHAT’S THE DIFFERENCE BETWEEN CONTENT THAT ENGAGES AND CONTENT THAT BORES?
Imagine the difference between the Indio Dessert and your living room… Coachella might be a tough one to recreate digitally, but impactful and innovative content doesn’t have to be. Digital content provides a powerful way to spotlight your thought leaders and to close the physical gap between like-minded peers to generate new ideas for a future that needs them.
The absence of flashy booths, covetable swag, and enticing activations in a physical space opens the door for thoughtful, poignant, and purposeful content delivery that adds value to a much more diverse and inclusive audience. Virtual content means a production where your speakers and your content are the stars. Through experienced coaching and active behind the scenes support, your stars can take the big screen and be ready for “action”!
FEATURE FILM? MINISERIES?
Understanding your event objectives will be the foundation to establishing your content strategy. Your audience journey, your sessions types, and the tools you use will determine how you engage with your audience. Be mindful of your audience type and what is valuable to them. Breakout sessions, poster sessions, birds of a feather groups, and panel discussions- are just a few different physical experiences that translate into equally if not more impactful experiences, regardless of your delivery format.
You may already know them- they are your veteran speakers, your super-bowl half-time performers, and your Oscar winners. Those are your spotlight speakers. But what about your rising stars? Untapped potential can be highlighted through a digital event where those who thrive in digital storytelling can also take the stage. A digital call for speakers is not new to our world, but digital storytelling can open the doors for a wide pool of new content creators.
GET YOUR STORY STRAIGHT
You have your event objectives determined, content strategy in place, and your cast selected- it’s time to get your story straight! Making sure your content is curated, cohesive, and consistent for each audience’s delivery format is imperative to their overall experience. Taking a larger than life stage and ensuring it provides in-person impact, as well as captures attention on the 23inch desktop monitors of your attendees takes thoughtful digital content creation, captivating visuals, demos, and brand cohesion. Your speakers need to understand the event objectives and help represent your brand through their content.
BEHIND THE SCENES
It takes a village. Make sure your speakers feel confident and supported on the technical stuff so they can focus on the speaking stuff. Avoid the awkward silence and the “the video isn’t playing” moments, by rehearsing with your speakers, executing hybrid tech checks, ensuring they have the proper connection and equipment and aren’t left on their own to speak, manage the virtual room, and troubleshoot technical difficulties.
TIME FOR YOUR CLOSE UP
While a glam squad may not be necessary for your speakers, there are a few cosmetic efforts that can be made to their space that can impact the value of their sessions and help bring a cohesive feel to your hybrid audience. A natural or branded background, forward facing lighting, and consistency in attire can help enhance your audiences engagement with the speaker, establish your brand, add credibility to your sessions, and avoid the viral “t-shirt turned green screen” moments. Your speakers and content are primed, taking the few extra steps in your delivery can help bring global and format-varied audience together.
LIGHTS CAMERA ACTION!
Whether you’re streaming live, pre-recording or a mixture of live and on-demand content, making sure that you have your goals in mind, your teams in place, and your speakers primed ensures your event can be a blockbuster hit regardless of what format it takes. Your speakers will feel prepared to lead and encourage intentional dialogue, your attendees from all walks of life will feel connected, and you will have in your hands the tools and content to continue telling your story beyond time and distance.
THE WRAP PARTY
What makes a blockbuster success? Incorporating a global digital audience means access to attendee metrics unlike ever before. Historically, audience tracking was inaccurate and difficult to manage. Now with combinations of virtual and in-person audiences, its imperative to determine your success metrics and leverage tools that help you get valuable post event speaker evaluations, audience insights, and data in hand to determine your next event strategy.
So, what about the details? Time zone and scheduling management for global audiences, call for speaker processes for hybrid content delivery, speaker trainings, and session catalog publishing? If you’ve got the big picture, don’t sweat the small stuff. Dynamic Event has been at the forefront of content and speaker management executing hybrid events for over 5 years. Our team of experts is ready to help you ensure your audience gets the most out of your event experience.