Beehive is a virtual event environment, created by event professionals for event professionals. Developed by the team at event agency, Live Union, it’s grounded in a clear understanding of what audiences really value when meeting virtually and offers high levels of creative and functional customisation.

With virtual becoming a permanent part of a multi-channel event future, audiences want to enjoy the informal conversations – the corridor chats – that are such a valued part of in-person events. Beehive’s Circles function makes this a reality.

As you travel through a Beehive event, you and your Circle can share ideas on the go. You can recommend content to one another and keep in touch wherever you are in the event.

You can choose to set up your own Circle of up to six people or join someone else’s. Alternatively, the event organiser can pre-populate Circles.


Circles is the perfect way for friends and colleagues to enjoy virtual and hybrid events together.

“The number one thing clients have been asking for is new ways for people to have conversations at virtual events. The Circles function, along with existing 1-to-1 video chats and interactive workshops, means events on Beehive are incredibly discursive and connecting experiences.” Steve Eakins, Managing Director, Live Union.

Since launching a year ago Beehive has attracted a wide range of corporate clients, including Santander, Bain & Company and Veolia. It’s work with Arm was awarded the Virtual Institute Award for Best Virtual & Hybrid Employee Engagement Event.

To find out more visit or contact Issy FitzGerald-Smith at


Adam is the co-founder and editor of

Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.

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