Planning an event requires attention to detail in every aspect, be it the organization, execution, or follow-up. However, managing these facets manually can be a huge challenge. But thanks to the modern, tech-driven world that we live in, tools, software, and technologically advanced platforms have made event management a breeze.  
The global event management software market value is estimated to be a whopping USD 6.4 billion by 2026. Event management software is gaining traction for a reason – with events shifting gears to hybrid and virtual formats event managers are able to onboard tools and software to manage the varied organizing tasks.

What are No-code Event Planning tools ?

No-code tools work with ‘Graphic User Interface’ (GUI) tools. They are referred to as “No-code” as programmers develop a tool that is easy and cost-effective for users or businesses. All they need to do is click, scroll, drag, and drop. These are basically ready-to-use programs or codes, that users can simply plug and play. The sky is the limit when it comes to creating something with no-code tools. 

There is a tool for almost all functions, be it app/website building, interactive/onboarding guides, project management, automation, analytics, customer service, marketing, and more. HubSpot, Mailchimp, Zapier are all examples of no-code tools and are quite popular with event management professionals. We have put together the best set of tools that help event professionals handle different aspects of an event with ease.

Let’s dive in!

Email marketing tools

E-mail marketing refers to sending e-mails to your target audience to promote your service/product/event. It is one of the most effective and popular tools for marketing and helps educate your audience about an event and keep them engaged. If organizers follow certain best e-mail marketing practices they can promote their events effectively through emails. Popular e-mail marketing tools such as Mailchimp enable organizers to design, build and optimize their email marketing strategy to get the best ROI on upcoming events.  Let’s take a look at some popular e-mail marketing tools. 

Customer.io

An automated messaging platform, Customer.io is one of the best e-mail marketing tools. The platform enables marketers to craft and send data-driven emails. Key features include:

  • Data integration to ensure your e-mail list is updated
  • Segmentation to enable you to target the right audience
  • Attributes-based individual profile data
  • Personalized messaging 
  • Push notifications along with e-mails and messaging 

Mailgun 

‘Mailjet’ by Mailgun is another popular e-mail marketing tool that enables marketers to build email templates, email campaigns, send emails, automate and monitor email marketing campaigns. Key features include:

  • Drag and drop editing tool to create customized templates
  • Email automation, list management, segmentation, personalization
  • Dynamic content blocks
  • A/B testing, Inbox preview

Collaboration and planning tools

A successful event involves a lot of planning and collaboration. Thankfully there are tools that simplify this mammoth task. 

Slack platform for Event Management professionals

Slack is a cloud-based team collaboration tool that enables teams to share files, assign tasks, and receive updates, so they stay updated with what’s happening in their work environment. It works well with most operating systems and can be accessed through a web browser or an app for iOS or Android. Slack offers a wide range of features that help teams stay connected and productive. Some of these features include:

  • Multiple channels for separate discussions on different topics or projects
  • Direct slack messages between two users 
  • Integration with other apps, enabling users to have a unified view of all tools in one place.
  • A structure that is conducive to projects
  • Management of a task list
  • Helpful bots 
  • Quick note-taking

ConfTool

ConfTool is a conference and event management software that helps businesses to plan and execute events from start to finish. The software makes it simple to turn your idea into a successful event. It’s fully configurable, collaborative, and integrates with all other services, like email marketing, registration systems, and speaker management systems. All you have to do is spend 2 minutes to create an account – and you can plan your event from start to finish. Key features include:

  • Participant registration 
  • Billing of attendees
  • Facilitation of contact between authors and participants.

Attendee registration

Attendee registration is a central part of meetings and events, as it translates directly into building revenue. Besides, the registration process gives attendees a sneak peek into the event and goes a long way in determining their satisfaction and delight. No wonder an efficient and user-friendly registration process remains a top priority for most event planners. Some top-notch tools here are:

Nunify

Nunify is an event platform that comes with an event app as well. An innovative, user-friendly platform, Nunify enables organizers to manage the complete event life-cycle, be it in-person, remote, virtual, or hybrid. A clean, simple, and user-friendly interface ensures seamless attendee registration.

SplashThat

SplashThat is an all-in-one platform for planning in-person, virtual, and hybrid events, from end to end. This sophisticated guest management tool enables easy registrations and check-ins through mobile phones as well.

CRM Tools

Events are all about delivering stellar experiences. This is where a good CRM tool comes into play. It gives event planners access to information (email, contact details, special requests), better monetization opportunities (CRM tracks activities and notifies the team about follow-ups), accountability, data security, and enables you to deliver better services. Some of the most popular CRM tools used by event professionals are Salesforce and HubSpot.

Virtual/Hybrid Event platforms for end-to-end event management

Nunify’s virtual stage enables event planners to organize, advertise, manage, and host virtual events from anywhere in the world. Event professionals, event managers, and event organizers can use the platform to create, manage, and execute their events in a virtual environment. It enables event organizers to save money on travel and hosting, while also powering them to reach a broader audience. It also aids in developing more engaging consumer interactions. 

Key Features:

  • Rooms for breakout sessions and meetings
  • Excellent user experience and design
  • Exhibitor booths
  • Enables high-quality live stream
  • Unified networking opportunities
  • Access to analytics and data-driven insights
  • Event app to manage your event at your fingertips
  • Gamification 

Other players that provide end-to-end virtual event management solutions include Cvent and Aventri.

Conclusion

Most event planners opine that event software simplifies their tasks and lets them focus on strategic planning and do what they enjoy the most – managing events. A lot goes on behind the scenes at an event, and manually tracking all these aspects is a very difficult task, making it imperative for businesses to invest in end-to-end event management software solutions.

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