Before the event, create a plan for how you will repurpose the content. Consider what formats will work best, such as blog posts, infographics, videos, or podcasts, and which channels you will use to distribute the content.
As with any content marketing effort, it’s important to start with a plan for repurposing conference content. This should include the goals you hope to achieve, the formats you will use, and the channels you will use to distribute the content. For example, you might plan to create a blog post series based on the conference sessions, distribute the content via social media and email, and track engagement metrics like clicks and shares.
Real-life example: HubSpot’s Inbound conference is a well-known example of a conference with a strong content plan. In addition to live streaming sessions and making recordings available to attendees, the company creates a wealth of blog posts, videos, podcasts, and social media content based on the conference content. They also release a report summarizing the event’s key takeaways and trends, which is a great example of repurposing conference content into a different format.
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